Crate & Barrel Turkish Bath Towel

GSM stands for grams per square meter, which measures the density of the fabric. At 800 GSM, this is a heavy, high-density towel that feels exceptionally plush and substantial, offering superior absorbency compared to lighter-weight options.

Yes, this towel is designed to become even softer and more absorbent with each wash. The high-quality organic Turkish cotton fibers actually bloom and improve in texture over time with proper care.

Double-ply yarn uses two strands of cotton twisted together, which creates a stronger, more resilient thread than single-ply yarn. This construction helps the towel resist fraying and thinning, ensuring it maintains its structure through frequent use.

While heavier towels generally take longer to dry than thin ones, the looped weave construction is specifically designed to promote airflow and moisture evaporation. To maintain the best results, ensure the towel is hung in a well-ventilated area after each use.

To preserve the integrity of the organic fibers, machine wash in cold water and tumble dry on a low heat setting. Avoid using bleach or fabric softeners, as these can coat the fibers and reduce the towel's natural absorbency.