Morris & Co. Pimpernel Rug

Because it is hand-tufted from 100% pure new wool, the rug feels dense, soft, and substantial. With a pile height of 1.2 cm, it provides a comfortable, cushioned surface that works well in living rooms or dining areas.

Regular, gentle vacuuming is the best way to keep the rug clean. For spills, spot clean immediately using lukewarm water, but avoid harsh chemicals. If a deep clean is required, we recommend professional dry cleaning.

While the floral motif is intricate and historical, the deep, rich tones help ground the design, making it surprisingly versatile. It works best as a centerpiece in a room with relatively neutral furniture, allowing the pattern to act as a sophisticated focal point rather than overwhelming the space.

Yes, the rug features a cotton and latex backing, which provides stability and durability. However, we always recommend using a rug pad underneath to prevent slipping and to offer an extra layer of protection for your hardwood floors.

The rug weighs 25 kg, which gives it a significant, high-quality feel that helps it stay in place. Because of its weight and hand-tufted construction, it should lay flat quite easily once unrolled, though you may need to weigh down the corners for a day or two to relax any initial curling.