Sferra Aura Nuova Towel

GSM stands for grams per square meter, which measures the density of the fabric. At 600 GSM, this towel is considered mid-to-heavyweight, offering a plush, absorbent feel without being overly bulky or slow to dry.

Yes. The towel is crafted with high-quality, fade-resistant dyes specifically engineered to maintain the vibrancy of the contrast-color stripes and the base fabric even after repeated laundering.

To maintain the plush texture, machine wash in warm water with like colors and tumble dry on low. Avoid using fabric softeners, as they can coat the cotton fibers and reduce the towel's natural absorbency over time.

Long-staple cotton fibers are longer and stronger than standard cotton, which results in a smoother, softer yarn. Combing the cotton removes shorter, weaker fibers, ensuring the towel is durable, less prone to pilling, and exceptionally soft against the skin.

The dobby border is a decorative woven feature that adds structure and style to the towel. While the border itself is slightly less absorbent than the main terry body, it does not significantly impact the overall drying performance of the towel.