Keracolor Preserve Plus Treatment

When you apply heat from a blow-dryer, the polymers in the formula create a weightless, hydrophobic shield around each hair strand. This barrier repels moisture from the air, which prevents your hair from swelling and frizzing in humid conditions.

No, this treatment is formulated with built-in heat protection. You can use it as your primary styling product before blow-drying without needing an additional heat protectant spray.

The formula is designed to be featherlight, so it should not weigh down fine hair when used sparingly. Start by applying a light mist to damp hair and distribute it evenly to ensure you get the smoothing benefits without excess product buildup.

It does not deposit new pigment or dye your hair. Instead, it enhances your existing color's vibrancy by smoothing the hair cuticle, which allows light to reflect better off the surface of your hair for a shinier, more polished look.

This treatment is specifically designed to be heat-activated. While it may provide some conditioning benefits if you air-dry, you will not get the anti-humidity or smoothing effects unless you follow up with a blow-dryer.