ICONIC London Underglow Primer

It offers a demi-matte finish. This means you get a soft-focus, blurred effect that minimizes pores without looking flat or overly shiny.

Yes, it is formulated to be universally flattering and is suitable for all skin types. Because it is non-comedogenic, it won't clog pores, making it a safe choice for those prone to breakouts.

Yes, it includes protective plant extracts specifically designed to shield your skin from the effects of blue light, alongside antioxidants that support long-term skin health.

Absolutely. The formula contains delicate champagne pearls that provide a subtle, candlelit glow, making it a great option for a 'no-makeup' look when you want to blur imperfections without full coverage.

Yes, the ICONIC London Underglow Primer is both vegan and cruelty-free.

The dropper allows you to dispense the precise amount of liquid needed, preventing product waste. Simply squeeze a few drops onto your fingertips or directly onto your face and blend outward.