Wella Permanent Hair Color
Best reliable choice for achieving professional gray coverage at home.
A reliable, professional-grade permanent liquid color that delivers consistent, fade-resistant results. Its unique technology ensures deep saturation and vibrant, true-to-tone color with added shine, all while maintaining a pleasant, floral-scented experience during application.
$9.99
at
Sallybeauty
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Who it's for
- Individuals seeking professional-grade color that stays bright between salon visits
- Users needing reliable, full coverage for persistent or wiry gray hairs
- Home colorists who prefer a fast, easy-to-spread formula over thick creams
Who should skip it
- Sensitive users or those working in bathrooms without adequate airflow
- People with already damaged or high-porosity hair requiring extra moisture
- Beginners looking for an all-in-one box solution with included tools
Performance breakdown
Color Longevity
Liquifuse technology locks pigment deep for exceptionally fade-resistant, long-lasting results.
Application Ease
Liquid consistency flows smoothly through hair for quick, uniform bottle application.
Shine Factor
Delivers a noticeable, healthy gloss that elevates the final color finish.
Predictability
Professional-grade formulation ensures consistent, true-to-tone outcomes every single time.
Sensory Experience
Subtle floral notes make the chemical process feel significantly less harsh.
Coverage Capability
Saturates strands thoroughly, making it highly effective for full-head color transformations.
Key Specs
Product Form
Liquid
Volume
1.42 fluid ounces
Permanency
Permanent
Mixing Ratio
1 part color to 2 parts developer
Application Method
Bottle application
Professional Grade
Yes
Shade Level Number
1
Know before you buy
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