Wella Permanent
Best permanent cream color for achieving long-lasting, vibrant hair transformations at home.
Achieve vibrant, long-lasting color results with this reliable cream formula. Designed for consistent coverage and depth, it offers a straightforward application process that delivers salon-quality outcomes at home. Perfect for those seeking a dependable way to refresh their look or cover grays with confidence and ease.
$9.50
at
Westside Beauty Supply
More Color Charm options
Who it's for
- People needing reliable, full coverage for stubborn gray hair
- Colorists and DIYers seeking precise, custom shade matching
- Users wanting long-lasting, vibrant color that resists fading
Who should skip it
- Beginners looking for an all-in-one, ready-to-use kit
- Individuals with fragile, damaged, or previously over-processed hair
- Those sensitive to strong chemical scents during application
Performance breakdown
Color saturation
Delivers deep, vibrant pigment that holds well across various hair types.
Gray coverage
Reliably masks stubborn grays with consistent, opaque results.
Application ease
Cream consistency spreads smoothly but requires careful mixing for best results.
Fade resistance
Maintains tone integrity through multiple washes without turning brassy too quickly.
Shade variety
Extensive palette offers precise options for every level and undertone.
Formula gentleness
Effective permanent chemistry that can feel drying without proper post-color care.
Key Specs
Volume
20 Volume
Size
3.6 oz
Product Type
Cream Developer
Still have a question?
Ask Metto anything about the Wella Permanent before you decide.