Wella Cream Developer
Best gentle activator for subtle, damage-free color refreshing at home.
A reliable cream developer that ensures deep color penetration and consistent gray coverage. Its smooth, easy-to-mix formula works with both permanent and demi-permanent dyes, delivering professional-grade results with a simple 20-minute processing time.
$3.99
at
Boss Beauty Supply
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Who it's for
- DIY users needing mess-free, precise application control
- People prioritizing hair health during gentle coloring processes
- Colorists focusing on depositing rich tones or darkening hair
Who should skip it
- Stylists mixing with non-Wella color brands
- Blondes seeking significant lightening or high-lift results
- Individuals with coarse, stubborn gray hair needing extra coverage
Performance breakdown
Application Consistency
The creamy formula spreads effortlessly without dripping or clumping during application.
Lift Precision
Ten-volume strength offers predictable, gentle lift perfect for subtle color shifts.
Hair Integrity Protection
Added conditioning agents keep strands feeling soft despite the chemical process.
Mixing Compatibility
Blends seamlessly with various color brands for a smooth, uniform mixture.
Professional Reliability
A salon-standard staple that delivers consistent, repeatable results every single time.
Packaging Utility
Durable bottle design is functional, though standard for professional-grade developer products.
Key Specs
Volume
7.8 fluid ounces
Product Form
Cream
Hair Type Compatibility
Straight, Wavy, Curly, Coily, Fine, Thick
Professional Grade
Yes
Kit Includes
Developer
Ammonia Free
No
Cruelty Free
No
Know before you buy
Still have a question?
Ask Metto anything about the Wella Cream Developer before you decide.
