Wella Hair Color
Best professional grade solution for reliable gray coverage at home.
This permanent liquid color utilizes advanced saturation technology to ensure vibrant, fade-resistant results. It offers a consistent, predictable outcome with a pleasant floral scent, making the coloring process straightforward and reliable for achieving professional-looking tones at home.
$9.99
at
Sallybeauty
More Color Charm options
Wella Vivid Darks Permanent Cream Hair Color
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Wella Colorcharm Cream Developer
$4.49
Wella Cream Developer
$3.99
Wella Permanent
$9.50
Wella Cream Developer
$4.49
Wella Permanent Cream Toner
$9.99
Wella Toner
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Wella Permanent Hair Color
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Wella Permanent Hair Color
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Wella Hair Color
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Wella Color Charm Toner
$8.49
Wella Color Charm Toner
$5.59
Wella Color Charm Haircolor
$5.59
Wella Color Charm Gel
$5.49
Wella Vivid Darks Lightener
$9.99
Wella Hair Color
$9.99
Wella Hair Color
$9.99
Wella Hair Color
$9.99
Wella Demi Permanent Hair Color
$9.99
Wella Hair Color
$9.99
Wella Hair Color
$9.99
Wella Hair Color
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Wella Colorcharm Toner
$5.98
Wella Permanent Toner
$9.99
Wella Permanent Cream Toner
$9.99
Wella Permanent Cream Toner
$9.99
Wella Toner
$9.99
Wella Permanent Toner
$9.99
Wella Vivid Darks Hair Color
$9.99
Wella Permanent Toner
$9.99
Wella Vivid Darks Hair Color
$9.99
Wella Permanent Toner
$7.99
Wella Permanent Toner
$9.99
Wella Vivid Darks Hair Color
$9.99
Wella colorcharm ShineLuxe Cream Developer
$4.89
Wella ShineLuxe Hair Gloss
$9.99
Wella Vivid Darks Hair Color
$4.99
Wella Vivid Darks Hair Color
$9.99
Wella Vivid Darks Hair Color
$9.99
Wella Vivid Darks Hair Color
$9.99
Wella Hair Color
$9.99
Wella Hair Color
$9.99
Wella Hair Color
$5.49
Wella Permanent Hair Color
$9.99
Wella Hair Color
$9.99
Wella Hair Color
$9.99
Wella Colorcharm Hair Color
$9.99
Wella Colorcharm Hair Color
$9.99
Wella Colorcharm Hair Color
$9.99
Wella Hair Color
$5.49
Wella Permanent Hair Color
$9.99
Wella Permanent Hair Color
$9.99
Wella Hair Color
$9.99
Wella Hair Color
$9.99
Wella Permanent Hair Color
$9.99
Wella Permanent Hair Color
$9.99
Wella Hair Color
$9.99
Wella Permanent Hair Color
$9.99
Wella Permanent Hair Color
$9.99
Wella Hair Color
$9.99
Wella Permanent Hair Color
$9.99
Wella Colorcharm Hair Color
$9.99
Wella Permanent Hair Color
$9.99
Wella Permanent Hair Color
$9.99
Wella Permanent Hair Color
$9.99
Wella Permanent Hair Color
$9.99
Wella Hair Color
$9.99
Wella Hair Color
$9.99
Wella Vivid Darks Lightener
$9.99
Wella colorcharm Hair Color
$9.99
Wella Permanent Hair Color
$9.99
Wella Hair Color
$9.99
Wella Permanent Hair Color
$9.99
Wella Hair Color
$9.99
Wella Permanent Hair Color
$9.99
Wella Permanent Hair Color
$9.99
Wella Hair Color
$9.99
Wella Permanent Hair Color
$9.99
Wella Permanent Hair Color
$9.99
Wella Permanent Hair Color
$4.29
Wella Hair Color
$4.29
Wella Hair Color
$9.99
Wella Hair Color
$9.99
Wella Permanent Hair Color
$9.99
Wella Permanent Hair Color
$9.99
Wella Permanent Hair Color
$9.99
Wella Permanent Hair Color
$9.99
Wella Permanent Hair Color
$9.99
Wella Permanent Hair Color
$9.99
Wella Permanent Hair Color
$9.99
Wella Hair Color
$9.99
Wella Cream Developer
$9.99
Wella Cream Developer
$9.99
Wella Cream Developer
$4.69
Wella Colorcharm Toner
$8.99
Wella Colorcharm Toner
$9.99
Wella Permanent Toner
$9.99
Wella Hair Color
$9.99
Wella Colorcharm Hair Toner
$4.29
Wella Color Charm Creme Developer
$5.98
Wella Color Charm Haircolor
$5.49
Wella ColorCharm Hair Color
$4.29
Wella Colorcharm Toner
$4.29
Wella Color Charm Toner
$5.49
Wella Permanent Liquid Toner
$4.29
Wella ColorCharm Hair Color
$4.29
Wella Color Charm Haircolor
$10.95
Wella Colorcharm Demi Permanent Hair Color
$9.99
Who it's for
- DIY colorists seeking professional-grade vibrancy and long-lasting results
- Individuals needing dependable, opaque coverage for silver or white strands
- Creative users who enjoy customizing their own unique hair shades
Who should skip it
- Sensitive users who prefer low-odor or ammonia-free coloring options
- Total beginners who prefer the simplicity of all-in-one box kits
- People with highly porous or already severely damaged hair
Performance breakdown
Color Longevity
Liquifuse technology locks pigment deep into strands for exceptional fade resistance.
Application Ease
Liquid consistency flows smoothly for quick, mess-free bottle application.
Predictability
Formulated for consistent, reliable results that match expectations every time.
Sensory Experience
Subtle floral fragrance masks the harsh chemical scent of traditional dyes.
Finish Quality
Leaves hair looking noticeably healthy with a vibrant, reflective shine.
Saturation Depth
Penetrates thoroughly to ensure full, even coverage from root to tip.
Key Specs
Volume
1.42 fluid ounces
Product Form
Liquid
Mixing Ratio
1 part color to 2 parts developer
Permanency
Permanent
Technology
Liquifuse Technology
Know before you buy
Still have a question?
Ask Metto anything about the Wella Hair Color before you decide.
